COMPOUND MARGINAL GROWTH
Small Changes Lead to Large Impacts.
Rethink Your Approach to Business Growth
Small business owners and department managers often seek aggressive results by focusing on only one aspect of their business, typically sales. While “boosting sales 50% in a week!” may sound attractive, spending time pursuing an unrealistic milestone is inevitably a waste. OntoBox’s underlying training strategy is grounded in a realistic, three-pronged approach for substantial continuous improvement. We call it Compound Marginal Growth (CMG).
CMG is based on a holistic view of the three core components of any good business:
1) Finance, including accounting, bookkeeping, and inventory management;
2) Sales, from direct efforts to long-tail marketing campaigns;
3) and Operations, centered on project management and extending to all aspects of assembly, internal communication, and task execution.
All aspects of business fall into one of these three categories. The most reasonable approach to growing your business is to balance your focus across all three categories. A 2% increase may not initially seem like a lot but when it compounds year over year and department to department it yields a high return. The CMG Approach is to get 3-4% growth in each of these three categories of business, compounding into a significant overall outcome.
Businesses don’t go big overnight. Well, not most of them. Successful businesses grow gradually by implementing the right systems, piece-by-piece, working their way from one level to the next.
CMG takes a classic, successful approach to growth. Instead of focusing on improving only one key aspect of business or attempting to radically overhaul all three (only to leave yourself frustrated and your staff confused by the upheaval) CMG helps business owners grow their business by a few percentage points in three core categories. These comprehensive improvements harmonize to create even better results: the smoother your operations, the better your service is, and the easier it is to make sales; the better your sales numbers are, the more revenue you have to make improvements in other areas of your business; the better you manage your finances, the more adaptable your company will be to changes in the market that may affect your sales process or operational effectiveness.
By improving the basic building blocks by incremental amounts, you improve the business as a whole.
GROW YOUR BUSINESS