7 Triggers Sales Training

Hack Your Customer’s Brain

The Neuroscience Secrets to Being Outrageously Persuasive

Your don’t have to be a neuroscientist to make the biology of the brain work wonders for your business. Get the game-changing formula for marketing and sales being used at Fortune 500 firms like Amgen, Morgan Stanley, and Lucent.


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A One-Day Boot-Camp Master Class on How to Construct Your Most Persuasive Marketing Messages & Selling Strategies.

If you’re a business builder, corporate leader, marketer or salesperson, your ability to persuade is absolutely central to your success.


Fact is, most of us don’t know if we’re being persuasive or not. We try this, we try that. Sometimes it works, sometimes it doesn’t. To make matters worse, much of what people believe about persuasion is wrong. Dead wrong.


Hack Your Customer’s Brain is a business-building master class based on the first book to organize new scientific insights about human decision-making into a practical formula that busy businesspeople can actually use.

Since its first publication in 2008 hundreds of books, training programs, articles and blogs about the emotional brain in business have saturated the market.


Because persuasion science works. And now you can learn how to use it to grow your business.


  • More support
  • More cooperation
  • More impressions
  • More clicks
  • More signups
  • More prospects
  • More customers
  • More shares
  • More partners
  • More loyalty
  • More purchases
Yes is More.


One Common Denominator in the Quest for Yes.

There is one single attribute common to the greatest business leaders, the biggest brands, the most effective marketing campaigns, and the best salespeople.

ALL have this ONE CRITICAL FACTOR at the center of their success:

The ability to be persuasive.

The brain has an internal self-guidance system triggered primarily by feelings and emotions – not by facts or logic.

Understand what these triggers are, why they work, and how to activate them in others, and become a genuine influencer. A catalyst. A game changer.

How will you wield your influence?

Reviews from sales pros in healthcare, tech, engineering, and financial services.

Based on the Book That Changed Everything

The 7 Triggers to Yes trumps every other business development program out there because it’s not about how we sell, but about how others decide to buy. -Jim Smith. Sr. Sales VP, AbbVie


The 7 Triggers helped us sell our biggest account ever. Within weeks after completing the 7 Triggers course and putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history. -Ernie Weeks, VP Sales, Utica National
It’s so simple that it’s brilliant. It gets the conversation going because I’m getting that emotional currency that I know is important, and it’s not just some standard sales process question. -Stan Bastian, Sales VP, Raptor
Triggers is really a great tool to sell and accomplish your objectives out in the field. From an organizational standpoint, it’s a big success. -Josh Allen, Sales Director, Pharma Group
The Triggers approach makes customers feel more relaxed and conversational. You get the material you want or the information you need without being pushy, or walking away feeling like you didn’t accomplish anything.
A fascinating window into how we really influence other’s decisions and behaviors.
As a trained MBA, I made business presentations for years using logic, reason and data. I now see there is a more effective and much more efficient way to persuade and influence others.
A fascinating, step-by-step guide to success in the 21st century, The 7 Triggers to Yes belongs on the list of every executive.
Every meeting is now planned around the 7 Triggers. This program has helped grow new assets, enhance current business and open new accounts.
Outstanding! After 44 years of persuading with reason and logic, The 7 Triggers to Yes showed me a much better, easier way to get positive results.
The 7 Triggers program is excellent – it’s working for me, for our team, and I heartily recommend it. This works!

Distills the latest research on brain imaging into practical, easy-to-apply advice for influencing people by understanding their emotional triggers.
People often ask me why I’ve been so successful, and I couldn’t really say. But after The 7 Triggers workshop, I could give a better explanation: Because I’ve used these Triggers consistently throughout my career.
Our reps felt the training will result in substantial increases in premium revenue and create better customer relationships. A great program.
Very practical, real-world application to my field sales force. The benefit has been to re-focus our selling efforts to what is really important.
A fresh insight to sales to sales and building relationships. Very real-world. Simply put, this is how we make decisions.
An outstanding development in persuasional sales, plus an excellent daily reference in helping me achieve greater heights.
Excellent, very insightful new perspective on connecting with my customers – the course provides more and different strategies for achieving greater sales.
This is as real as it gets. We were able to use an opportunity that we are currently going through and put steps / triggers together to make it successful.
This program applies to every single day of my life – every time I pick up the phone and every visit I go out on. The 7 Triggers will help take me to the next level. I now have something not many others have.

Using the formula developed in Russ Granger’s
critically-acclaimed book, certified 7 Triggers training focuses on tactical application by using actual brand messaging and real-world customer challenges.*

This first-ever public session of The 7 Triggers to Yes training is expected to fill up fast – register now to reserve your place.




Trigger Your Way to the Top.

Individuals and organizations from across the industry spectrum are seeing tremendous results using The 7 Triggers to Yes. You can, too.

Don’t miss your chance to get the insights and tools that top corporations have paid hundreds of thousands of dollars for.



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